The Catalyzer™

Private Advisory Room

As seen in Forbes, Business of Fashion, and Vogue Business.

For more than 20 years, Idalia Salsamendi has advised and helped scale some of today's most influential creators, entrepreneurs, and brands.

The Catalyzer™ is her 10-week strategic advisory experience for founders and creators ready to refine their positioning, uncover new revenue opportunities, and build a business designed to grow beyond content.

This is not another online course.

It combines Idalia's strategic methodology with direct access to her inside the Private Advisory Room, where participants can bring the real questions, opportunities, bottlenecks, and decisions they are actively navigating in their businesses.

The experience begins immediately with the Reset Phase, followed by new strategic content released weekly throughout the 10-week experience, allowing participants to learn, implement, and apply the strategy to their businesses as they progress.

What's Included

✓ Access to Five Live Strategic Advisory Sessions with Idalia

Three Private Advisory Room sessions during the 10-week Catalyzer experience, plus access to two additional sessions during the complimentary 60-day Inner Circle period for participants who elect to activate their Inner Circle access during Week 10.*

✓ Two Founder Boardroom Sessions

Peer-led discussions designed for deeper conversations around business, growth, implementation, and the realities of building in real time.*

✓ 18+ Hours of Strategic Learning

More than 800 minutes of video and 300 minutes of audio lessons, with strategic content released throughout the 10-week experience to allow time for implementation and application.

✓ Live Positioning & Business Audits

Real-time strategic feedback on positioning, content, offers, opportunities, and overall business direction.

✓ Revenue Opportunity Mapping

Strategic guidance to identify and prioritize new and existing opportunities for monetization and growth.

✓ Strategic Decision Support

A space to bring the real decisions participants are actively navigating in their businesses and work through them with experienced strategic guidance.

✓ The Catalyzer™ Frameworks, Templates & Resources

Proprietary frameworks, exercises, templates, and implementation resources designed to turn strategy into action.

✓ Private Founder & Creator Community

A trusted space for conversation, connection, questions, and support throughout the experience.

✓ Guest Expert Sessions, featuring:

Chriselle Lim, Co-Founder of Phlur
Reesa Lake, VP at LTK
Chase Leger, VP of PR at Polène, formerly Dior

✓ Curated Brand & PR Resources

Select resources informed by Idalia's decades of experience across talent, influence, brand building, business strategy, and public relations.

And It Doesn't Have to End at Week 10

*During the final week of The Catalyzer™, participants have the opportunity to activate 60 days of complimentary access to The Inner Circle, Idalia's ongoing advisory community for creators and founders.

The complimentary period includes access to two of the Private Advisory Room sessions with Idalia, bringing the complete experience to five live strategic advisory sessions, as well as access to Founder Boardroom sessions, where members come together for deeper conversations around business, growth, implementation, and the realities of building in real time.

The Inner Circle is designed to support the next stage: implementation, refinement, and the new decisions that emerge once the strategy is put into action.

The strategy is built inside The Catalyzer™. The Inner Circle helps carry it forward.

Why The Catalyzer™

Most founders and creators don't need more information... they need clarity.

There is no shortage of courses, templates, podcasts, AI tools, and advice telling founders and creators what they could be doing. But information isn't the same thing as strategy.

Strategy requires understanding the individual business, identifying what is actually getting in the way, recognizing opportunities that may be hiding in plain sight, and knowing which moves deserve attention now versus later.

The 18+ hours of strategic learning provide the frameworks and education. The Private Advisory Room is where those principles meet the individual business.

The Catalyzer™ was designed to give founders and creators both: a strategic methodology for understanding their businesses differently and experienced strategic eyes on the decisions that can move those businesses forward.

Enrollment is intentionally limited to protect the quality, intimacy, and level of strategic support inside the experience.